The many brands of GW

Topic	The George Washington University	The Office of Undergraduate Admissions	Dr. Peter Konwerski
Brand Name	The George Washington University	The George Washington University Office of Undergraduate Admissions	Dr. Peter Konwerski, Vice Provost and Dean of Student Affairs
Twitter Handle	@gwtweets	@gwadmissions	@gwpeterk
Mission	CLICK HERE	To select the best applicants (unofficial, general goal)	To enhance student experience (unofficial)
Product	higher-education	acceptance into GW	responses to students
Reputation	prestigious higher-education university situated in the nation's capital that produces many of this nation's leaders	admissions office that heavily promotes the University's location in the center of DC, characterized by scandalous activity such as wrong representations for US News and need-based acceptance	constantly utilizing Twitter to respond to students and those in the community
Qualities	prestigious expensive diverse	competitive opaque deceptive	transparent friendly helpful
Logo			N/A