That's the precise problem with Spotify—it is probably the only music product on the market today that offers an on-demand music library, free-of-charge.
Many have compared Spotify to other streaming services, such as +Pandora. The problem is, by definition, Pandora and Internet radio, designed specifically for discovery, and subscription services, like +Beats Music and +Google Play Music All Access, are based on completely different models. Internet radio provides limited ability to play the exact track on-demand and subscription services are obviously paid services.
Spotify has created users who feel entitled to virtually owning and playing specific music at no charge. For example, I have seen comments, from Spotify users, asserting that Taylor Swift should have her music on Spotify because not everyone has the financial ability to purchase it or how costly it would be to pay for music. I'm not sure when we evolved into a society where content, and other peoples' works, that took valuable skills and insane amounts of time to create, were taken for granted. Or, as +The Telegraph puts it, "we now have an extremely entitled culture, where any kind of art is seen as a communal property." Certainly, not everyone can afford books, movies and even Android devices or iPhones, all various types of content and products that hard-working people create and turn into reality.
In an interview with Yahoo!, Taylor summed up how she felt when she tried releasing new music (Shake It Off) directly on Spotify:
I felt like I was saying to my fans, "If you create music someday, if you create a painting someday, someone can just walk into a museum, take it off the wall, rip off a corner off it, and it's theirs now and they don't have to pay for it." I didn't like the perception that it was putting forth (Taylor Swift).
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| Taylor Swift performing in Arizona during her RED World Tour. |
I have always believed that the Internet should be free and open and that we should create better marketplaces and channels for content to be accessed and distributed at reasonable prices. This should be decided by the equilibrium of supply and demand. This is our best bet against piracy, not distributing content for free or keeping it in exclusive, far-to-reach corners of the web.
A lot of people, especially those that I have had a pleasure of discussing this issue with, believe Taylor is being greedy or selfish. I disagree. She is continually adding to the next generation of the music industry and trying to solve some of the biggest problems it has ever faced. She is standing up for superstars and indie-bands alike, because her position allows her to. It's why various smaller artists have tweeted her, praising her stance against Spotify, calling it "a streaming service that doesn't pay."
Payment in exchange for creative and valuable content is simply so that those same content creators creating all the things we enjoy can continue to innovate and bring us even more quality content. It's the same reason why big-name artists, including Adele, +Coldplay, +Beyoncé and others, have followed the approach of releasing Spotify versions months after their music actually comes out. Unfortunately, smaller artists don't have the ability because they first need their music just out there however and wherever it can be—it's time they should start making money too.
In fact, according to PCMag,
Swift wanted to keep her latest album on delayed-release, or at least only available to Spotify's premium subscribers, which Spotify didn't want; hence the impasse.
I am not saying that streaming services aren't the answer. But, I do not think Spotify and its flawed model, in particular, are the answers we are looking for, both as consumers and content creators—we will get lower quality of content and content creators cannot make a living. The music industry is ripe for innovation, but Spotify does not have the solution.
Additional Articles
"Taylor Swift vs. Spotify: Why Music Should Not Be Free"
+Yahoo!: https://music.yahoo.com/news/taylor-swift-shuns-grand-experiment-streaming-music-225600118-rolling-stone.html
"Taylor Swift Shuns 'Grand Experiment' of Streaming Music"
+The Telegraph: http://www.telegraph.co.uk/technology/11212861/Taylor-Swift-left-Spotify-because-we-stopped-valuing-art.html
"Taylor Swift left Spotify because we stopped valuing art"
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