Comparing entities using social media

There are two main parts of my University Writing course. First, I'll be taking on "the roles of scholar and critic... examining the rhetoric of social media as they are used for selling and promoting products, organizations, people, and causes." Second, I will play a "Social Media Expert/For-Hire Consultant."

In this role, I will maintain this blog and will "analyze and actively engage with social media writing," but will also "choose a related group of individuals, companies, or organizations that are active in social media and track, analyze, and critique their marketing or promotion efforts over the course of the semester."

The three social media accounts I will be tracking include:

1. The official Twitter account of The George Washington University
   (@GWTweets)
2. The official Twitter account of The George Washington University Office of Undergraduate Admissions (@GWAdmissions)
3. The official Twitter account of the Senior Associate Provost and Dean of Student Affairs, Peter Konwerski (@GWPeterK) 

The profile of the official account of The George Washington University.

Questions	GW Tweets	GW Admissions	GW Peter K
How often do they utilize social media?	Every day	Every couple hours	Every 30 minutes
Which venues do they utilize?	Twitter	Twitter	Twitter
What is the field/work/ cause your group supports/ work towards/ showcases/etc?	Higher education - to inform the public and the study body on what is happening around the GW campus.	High education - to connect and engage with prospective students and market GW as a school that high school seniors should apply to.	Higher education - to reply to students and  engage with the study body of GW.
What kind of work is being done?	Higher education - tweets showcasing life on campus.	Higher education - tweets highlighting the GW experience.	Higher education - answering requests and questions.
What are the important long-standing issues in this field?	College life, value of higher education.	Acceptance rate of colleges and the process to apply.	Student-life.
What are the controversies?	Move-in and Welcome Week questions.	Application and decision processes of colleges.	Living environments, package services, etc.
In what ways will these groups lend themselves to furthering the ongoing dialogue about selling with social media in this field?	This account is trying to portray life on the GW campus and to showcase what goes on around campus. It's social media presence has an effect on the reputation of the school and people's perception of the school. In a way, GW is trying to market itself and highlight things that will positively impact its image.	This account is trying to persuade high school seniors to apply to GW. Again, it is marketing GW to highlight what is good about the school and selling a product to consumers (high school students).	This account is trying to do customer service and, sometimes, damage control. Peter Konwerski is a human connection and face to GW and can, at times, be a spokesperson for GW.